Winning Appliances


Established in 1906 by Richard William Winning, Winning Appliances had its origins in the carriage and saddlery trade. After weathering WW1 and the Depression era, R. W. Winning & Co branched into selling Simpson-branded metalware, cooking equipment and eventually whitegoods.

The demand for gas stoves, electric ranges and petrol-powered and electric wringer washing machines increased after World War II, which resulted in R.W. Winning & Co. expanding staff numbers. The company was the first to introduce front loader washing machines into the Australian market, and in the 1970s Winning Appliances became an Australian pioneer by offering households whitegoods attractively displayed in kitchen settings.

Nowadays, Winning Appliances has seven showrooms in NSW and two in Queensland. Offering old-fashioned customer service in a modern retail environment, Winning Appliances stocks over 50 kitchen and laundry brands, including high-end brands such as Miele, Gaggenau, Asko, Sub-Zero and Wolf.

The Winning family retains 100% ownership of the business, trading as Winning Appliances Pty. Ltd. The management and staff of Winning Appliances have embraced the family ethos and are pleased to work for a company with such a proud tradition and history.

Appliances Online

In 2005, John Winning (son of John Winning Senior) was working in his family’s bricks and mortar retail outlet Winning Appliances when he recognised the growth opportunity to sell whitegoods online. Recognising this would service the demand to replace broken-down whitegoods and appliances quickly and efficiently, a 21-year-old John set out with a $50,000 business loan and founded an initially stand-alone online retail business.

Backed by a rigorous approach to high-quality service, the business began making a profit within three months. Since then, Appliances Online has continued to enjoy remarkable growth, spreading its wings well beyond the Sydney metropolitan market to become a truly national business. This astonishing success story has resulted in Appliances Online becoming the leading online retailer of appliances and white goods in Australia, trusted by more than 260,000 customers worldwide.

Winning Services

Winning Services is the delivery, installation and warehousing arm of the Winning Group.

Its history of legendary care began in 2003 as CKW Installations, a Sydney-only venture. It rapidly earned a reputation for outstanding service quality, later evolving into Handy Crew and expanding across the country when it joined the Winning Group in 2011. Handy Crew quickly built direct service relationships with premium partners Miele, Bosch, Asko, AEG and Liebherr, who recognised its industry-leading dedication to every part of the customer experience.

Now, Winning Services services all of the Group’s brands, as well as many other businesses around Australia that want to benefit from years of industry-leading experience, family values, exceptional people and unrivalled service.