Appliances Online recognised as Best Pure-Play Online Retailer

23 August, 2013

Media Release


23rd August: Appliances Online, Australia’s leading online retailer of whitegoods and appliances, was recognised as the Best Pure-Play Online Retailer at the 2013 Online Retail Industry Awards (ORIAS) in Sydney on Wednesday evening.

John Winning, founder and CEO of Appliances Online, said being recognised as Best Pure-Play highlights Appliances Online’s commitment to providing exceptional customer service and demonstrates the company’s growing position in Australia’s online retail sector.

“There is no doubt that the online space is becoming more competitive, so being recognised as Best Pure-Play Online Retailer for a second time is a testament to our commitment to constantly push boundaries to improve the customer experience.

“At Appliances Online we understand that people buy from people, so we centre our business around our customers, and this is evident at every point of the sale. We have invested in our customer service, inventory, and distribution to provide an efficient and streamlined service. Australians have responded well to our customer-centric offering as we have experienced solid growth and an increase in sales,” said Mr Winning.

Appliances Online now employs upwards of 250 people, and has a national distribution network of trucks and warehouses in New South Wales, Victoria, South Australia, Queensland and Western Australia, as well as satellite warehouses in Canberra and Heatherbrae.

In previous years Appliances Online has been recognised at the ORIAS by receiving awards for Best Customer Experience, Best Pure-Play Online Retailer and Best Site Optimisation and Design.



For media enquiries:

Annabelle Page: 02 9694 0467 or 0421 755 016

Emily Dahdah: 02 9694 0431 or 0413 743 737

About Appliances Online: Appliances Online was founded by John Winning in 2005 with a laptop, a rented truck, and a 1300 number diverted to a mobile phone. Also vital in the business start-up was an unfaltering belief in online retailing as the only way to service the growing number of time-poor consumers who appreciate the efficiency of shopping online. Appliances Online now employs upwards of 250 people and is Australia’s largest online retailer of appliances, delivering to majority of the population, and stocking more brands than any other online whitegoods or appliance retailer, at extremely competitive prices.

Annabelle Page
Public Relations Manager
Phone: 02 9694 0467

Emily Dahdah
Head of Communications
Phone: 02 9694 0431