Winning Appliances appoints new Chief Executive Officer

12 June, 2015 Winning Appliances

Friday 12th June:  John Winning, CEO of Winning Group, has today announced that David Woollcott, previously Sales Director at Miele, has been appointed as CEO of Winning Appliances, replacing David Crane.

David will commence in the position on the 1st of July and will have a four-week transition with David Crane, who will finish up with the business at the end of next month.

David is an experienced sales, marketing & distribution executive across the automotive and consumer goods industries in the UK, Germany, Australia and New Zealand. Originally from the UK, David has spent over a decade of his career working in the Australian market for BMW and most recently Miele.

John Winning CEO of Winning Group said: “With a thorough understanding of the appliance industry and extensive experience working with premium lifestyle brands, David brings a wealth of knowledge to the team. He will be a great asset for our business and I look forward to working with him to lead Winning Appliances to further success and to achieve our mission to provide the best shopping experience in the world.”

Commenting on his appointment Mr Woollcott said: “I am excited to join a company with such a rich heritage and strong company values. Having worked closely with Winning Appliances in my previous role I know John Winning and the rest of the team very well and am proud to join such a long-standing business that is well respected within the industry. I look forward to getting to know the broader team and building on the brand’s strong hold in the premium appliance market.”


Media Contact

Annabelle Page: (02) 9694 0467 / 0421 755 016


About Winning Appliances: Established in 1906, Winning Appliances is a family owned and run kitchen and laundry specialist. The company is based in Sydney, Australia and has twelve showrooms across NSW, QLD and WA. The business, through its retail stores and commercial division, also works with architects, developers and the construction industry to provide appliances for commercial projects across Australia. Winning Appliances also opened Winning Bathrooms in October 2011, with a showroom in Brisbane’s Fortitude Valley, followed by a second showroom in Indooroopilly.


Annabelle Page
Public Relations Manager
Phone: 02 9694 0467

Emily Dahdah
Head of Communications
Phone: 02 9694 0431